What happened to Flaky Flix?

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  • Updated 2 years ago
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They were the best cookies in the world and they're gone now.
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Elizabeth

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Posted 4 years ago

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Jessica

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Hi Elizabeth. Flaky Flix were produced by Mother's Cookies and I'm sorry to inform you that they were discontinued some years ago. However, there are several other great tasting cookies still available. Please check out our Mother's Cookies Site.
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Kevin

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Jessica, you didn't answer the most popular question. We know they were discontinued. We are wondering why? They are an extremely popular cookie.
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Paul

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Why would Kellogg's ever discontinue Flaky Flix? Is it a demand issue? A cost issue? I agree, the chocolate fudge cookies were the best! You should at least do a limited edition batch at some point each year, maybe around Christmas time? At least give us an outlet to purchase them at some point! Why would you buy the Mother's brand name and then discontinue making the cookies? You don't get more market share that way---you just lose custmers who were purchasing them. Don't know what you guys are thinking at all!
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Robert

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I agree. Flaky Flix were the tastiest cookie. The whole idea of bringing back Mother's but not bringing back Flaky Flix is nuts (on tops of flaky cookie dipped in chocolate or vanilla.)
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Cheryl

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I agree, Flaky Flix were the best! I don't buy Mother's cookies very often, but if Flaky Flix were brought back I would but a lot more. They are a great childhood memory for me.
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Sandra

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Flaky flix cookies will forever be my favorite. I hope they are brought back--sooner than later!
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Barbara

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They were the best ever.....we want flaky flixs.....we want flaky flixs....we want flaky flixs!!!!

I like the idea of at least giving us a limited edition....you may be surprised how well they'd sell. Had a stock of them in the freezer for a while....sure would love to restock.
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Steve, Official Rep

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Our Product Teams review these posts and appreciate the feedback. I can’t promise anything but thank you sharing your thoughts!
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Sierra

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Thank you for reviewing these posts! Please consider them with more diligence.
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Laurie

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My son and I sure miss those Flaky Flix also. I agree you should bring them back at least for limited edition visits, preferably in the cool weather so we can all buy them in bulk and get them home before they melt. I would restock my freezer no matter when they are out. I know my son would too.
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Eralyn

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My daughter has always known me to share and be very thoughtful of her when eating snacks. When I found Flaky Flix at the store, she was probably 5 and still at age 15 she talks about how she'll never forget how I ate the whole package on the way home and gave her 1!!! Lol... I loved those and I could never find them. Please consider making those for the fans! I would buy no other cookie. I never mow a whole package of anything.......... :)
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Paul

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To Steve (Kellogg's Representative):

Steve, why don't you/Kellogg's give the public a valid reason why you purchased the Mothers Cookie brand, and then just took the Flaky Flix and iced-covered raisin cookies off the market? What's the matter w you guys? At least give the public an opportunity to purchase it once a year around the Holidays for Pete's sake. You can't tell me it didn't sell better than those nasty macaroon cookies that Mothers made. It would be like Kellogg's purchasing Gatorade ( which they did) and then stop producing it. Or poptarts for that matter. C'mon! Get one of the Exec's out behind his desk and make a decision that has the public's best interest in mind vs. Kellogg's bottom-line profit all the time!
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Paul

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To Steve (Kellogg's Representative):

Steve, why don't you/Kellogg's give the public a valid reason why you purchased the Mothers Cookie brand, and then just took the Flaky Flix and iced-covered raisin cookies off the market? What's the matter w you guys? At least give the public an opportunity to purchase it once a year around the Holidays for Pete's sake. You can't tell me it didn't sell better than those nasty macaroon cookies that Mothers made. It would be like Kellogg's purchasing Gatorade ( which they did) and then stop producing it. Or poptarts for that matter. C'mon! Get one of the Exec's out behind his desk and make a decision that has the public's best interest in mind vs. Kellogg's bottom-line profit all the time!
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adrienne

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I use to buy flaky flix all the time about 5 years ago and then they just stopped appearing on the shelves in the grocery store. I am aware that mothers had declared bankruptcy and kellogs had to buy them out. So then, will kellogs bring flaky flix back? ever? Please do so, we miss flaky flix!

This reply was created from a merged topic originally titled
Will you ever bring back flaky flix? They were my favorite cookies of all time. Miss them..
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Sierra

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Every grocery store we go, my dad goes around in search for these cookies and always comes up disappointed... Please bring them back, I'm trying to make them for him since its Father's Day, but it's not turning out right at all!
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Lisa, Official Rep

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There are many reasons why a product gets discontinued. We have forward all your comments on to our marketing team. We know when a product is discontinued it is always someone's favorite and for that we are truly sorry. In the many time we invite you to try our Keebler Fudge Sticks or Jumbo Fudge Sticks.
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Harley

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We need the comments forwarded to the production team, not marketing. We don't need another spin on why you don't want to make a product that the masses demand. We actually want the product.
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Pam

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Keebler's Fudge Sticks are lame!!!!! They are NOT Flaky Flix with their awesome little flakes all over them. Holy cow, they're probably cornflakes! As someone whose maiden name is Kellogg, all I can say is "Shame on you!"
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Laurie

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Flaky Flix were great cookies. I know you could sell them in limited runs even if it is not a good financial decision for you to make them all the time. It is nice to hear others feel the same way my family does about the cookies. Please be sure to e-mail all of us when you do decide to make the limited run because we will be pounding on the stores' doors to get at those Flaky Flix.
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Harley

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Hi all! Currently deployed to Afghanistan and I miss a lot of things back stateside but one thing in particular are the Flaky Flix cookies. They were amazing, awesome and nothing else is even close to them. If my favorite chocolate chip cookie was discontinued then I would get over it but Flaky Flix stood alone in it's own category. It's confusing and frustrating that Kellogg's would purchase the Mothers brand and then turn their back on one of the trademark Mothers products. At least give us an explanation as to why, seriously. I love the idea of making them seasonal even if I would purchase them year round, seriously... I love those darn cookies! To Lisa, the Kellogg's employee... did you even ever try a Flaky Flix cookie? You wouldn't try to compare them to anything else on my planet if you did. My personal opinion is that the quality of ingredients was/is too high for Kellogg's to maintain and still produce a delicious cookie but that's just me.
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Phillip

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Hi Lisa, I tried the Keebler fudgesticks with great anticipation and was greatly disappointed. They do not taste the same as Flaky Flix and are not worth purchasing.
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Craig

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I believe these can be made at home. It is wafer, layered with a fudge icing/filling, and covered in fudge chocolate with a little dark chocolate mixed in, and sprinkled/rolled in corn flakes. The wafer layer can be found as a french item. The filling dutch. Outside chocolate covering is same as what made to coat ice-cream by adding more fats that solidify as they cool to room temperature, with a hint of vanilla flavoring.

I suspect they stopped selling the cookies is because of moving production and sourcing overseas like every other corporation in search of ever increasing profits.
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Charlene

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Why did you purchase Mother's cookies? Was it to knock a better cookie company out of competition? Why not sell the old favorites by Mother's cookies at a higher price rather than eliminate them altogether? Consumers are upset with you for not providing the cookies they want rather than the cookies that are cheaper to make.
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Daniel

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Hi fellow flaky flix fans. I'm Dan I miss those cookies I've tried the Keebler fudge sticks doesn't even come close the FF was a staple lunch treat when I was a kid please bring em back
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Marcelle

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I have been hunting for Flaky Flix for the past 2 weeks and couldn't find them - now I know why. A great childhood memory & such a delicious , unique cookie. PLEASE bring them back!!!
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sharky

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We want flix! We want flix! We want flix!

I will personally order cases of flix if you make them.

We want flix! We want flix!

Sincerely,

Sharky H. Towers, Esq.
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sharky

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Flaky Flix.

I need them.

Please help.
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Doreen

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Please bring back Flaky Flix, we want them too! I look for them EVERY time I go grocery shopping...hoping....hoping....hoping!!!
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april

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What is wrong with you? It obviously had something to do with money. It always does! I just sent my daughter out to Safeway to get Flaky Flix and she couldn't find them. I looked up the name in Google and found this, showing you don't make them anymore. What a disappointment. So now you've got me buying Pepperidge Farms instead. Now you've lost a customer altogether. Somehow, I don't think that's what you were going for. You got rid of the best cookie you made.
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Michelle

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I agree with EVERYONE who posted above. Talk about childhood memories! I grew up with Flaky Flix in my house and it's really sad knowing they are no longer available. So many things have been taken away from consumers over the last 10 years. Department store chains that have been around for decades, local mom & pop restaurants and stores, and lines of food products. In a time of such economical upheaval, it's nice to have things that remind us of simpler times. Corporations often don't realize the emotional attachment of little things like this; it would behoove them to pay a little more attention to the comforts in the America we knew rather than the bottom line.
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erine

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Flaky Flix were the best. I no longer by Mother's cookies because they don't make them :( tried similar and they suck.
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Eralyn

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Kellogg bought Mothers but they didn't really have "get the brand" just the name. It's a shame and now they have just closed the doors on employees at one of their locations with no regard to the law. Sounds like someone didn't handle that merger well and had a short sighted vision. I know the big companies are only looking at numbers at the top and we just want that one of a kind cookie. That cookie along with others Mothers made Mothers profitable but Kelloggs bought it and got rid of originality. Shouldn't have even purchased the company if you didn't understand the brand.

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